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ESA Appoints John Loud, Cobb Chamber Chair-Elect, to National Executive Committee VP Role

July 24, 2019

John Loud, president of Kennesaw-based LOUD Security Systems, was recently appointed as vice president of the Electronic Security Association (ESA) Executive Committee. The committee appointed Loud to fill the role, where he will serve at a national level in the largest trade association representing the electronic security and life safety industry in the US.

ESA member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools and services that members use to grow their businesses and prosper.

Together, ESA member companies employ more than 500,000 industry professionals and serve more than 34 million residential and commercial clients.

Loud has worked in the electronic security industry for over 20 years and has been involved with the Association on a national and state level.

“I’m excited to be part of the national board and show what we can do in government advocacy, training, insurance and the development of  tools to bring dealers more options so they can see what [ESA] national can do for them. I have great passion for the industry, and realize that together we can learn and do more. My company has grown by using resources provided by the Association [ESA] in Georgia and by national ESA, and I want to invite others to do the same.”

John Loud

Loud has also served on four dealer advisory councils for his industry and is involved in his Georgia community, where he is chair-elect on the Board of Directors of the Cobb County Chamber of Commerce.

In his role as vice president of the ESA Executive Committee, Loud is excited to encourage collaboration for the advancement of the electronic security industry and ESA member companies.

“I’m a big fan of collaboration; together, we can learn and achieve more,” says Loud.

To read more about the roles and responsibilities of the ESA Executive Committee, click here.


About ESA

Established in 1948, ESA is the largest trade association in the United States representing the electronic life safety and security industry. Together, ESA member companies employ more than 500,000 industry professionals and serve more than 34 million residential and commercial clients.

About LOUD Security Systems

Founded in 1995, LOUD Security provides sales, installation, service and monitoring of security systems — such as intrusion and fire alarm, access control, video surveillance, and automation — to over 10,000 residential and commercial customers. LOUD Security Systems is a Top 100 security company in the Nation according to SDM magazine, and currently staffs approximately 60 employees from its offices in Kennesaw, Georgia.

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