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Rebrand for WHI at Eaton Chiropractic Just What the Doctor Ordered

June 4, 2016

This article is number 22 in a series of profiles of the Cobb Chamber’s 2016 Top 25 Small Businesses of the Year. Check back with Chamber Ink everyday in May for a new profile on a different Top 25 Business. We will wrap up the series on June 6 with the announcement of the 2016 Small Business of the Year.

WHI @ Eaton ChiropracticOverview
WHI @ Eaton Chiropractic is a private chiropractic practice that focuses on the patient through thorough examinations, customized care plans and all private pay care. Opting out of all insurance, WHI adopted a cash model that is affordable yet still maintains the highest of standards.

In 2015, owner Dr. Cris Eaton-Welsh recommitted herself to the practice, seeking the advice of local experts to help her rebrand and market her office. Dr. Eaton-Welsh worked with Kennesaw State University’s marketing program and the Small Business Development Center to create a sustainable marketing plan and projections. Implementing all of the advice she was given, Whole Health Integration at Eaton Chiropractic was born. In that same year, the company saw an impressive 35 percent growth in sales.

In the health industry, patients have a hard time believing that not using their insurance is going to help them; however, the WHI cash model puts the patients back in control of their health care. Additionally, WHI created dialogue for their staff to use when interacting with potential new patients that adhere to their philosophy but also effectively communicate why the WHI model is different.

With all of their current success they are poised to franchise their concept and plan on opening multiple locations within the next year, and all in Cobb County!

Business Profile
Owner: Dr. Cris Eaton Welsh

Industry: Chiropractor

Year Established: 1992

Location: Kennesaw

Number of Employees: Full -time: 4, Part-time: 2

Percentage of Growth in 2015: 35

Did You Know?:  WHI @ Eaton Chiropractic has an 80% retention rate with patients and they refer regularly.

Facebook: Eaton Chiropractic

Twitter: EatonChiropractic

YouTube: Whikennesaw


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