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AT&T BRINGS NEW VIRTUAL REALITY SIMULATOR TO KENNESAW STATE UNIVERSITY

September 21, 2015

ICW footprint

People from Kennesaw State University join AT&T’s*It Can Wait campaign to talk about the dangers of distracted driving. New research shows that 7-in-10 people engage in smartphone activities while driving.** People are doing much more than texting from behind the wheel.

To drive home the message and these new findings, AT&T is bringing a virtual reality simulator to the Campus Green at Kennesaw State University (directly in front of the Carmichael Student Center) on Tuesday, September 29th, from 10:00 AM to 2:00 PM. Students and faculty can experience firsthand how dangerous it is to take their eyes off the road and look at a phone. School representatives and local officials will also be in attendance.

“Our goal is to share and reinforce this simple message – keep your eyes on the road, not on your phone,” said Beth Shiroishi, President of AT&T Georgia. “While many tragedies are out of our control, the ones caused by smartphone driving distractions are completely preventable. We are using our It Can Wait simulator to help raise awareness and educate the public about the very real dangers of these actions in an effort to change behavior and make our Georgia roadways safer.”

Samsung, Bose and Google are supporting the tour. It’s an immersive experience, delivered through Samsung Gear VR, with premium sound from Bose QuietComfort® 25 Acoustic Noise Cancelling® Headphones.

Google Cardboard let people use their own smartphones to see the 3D virtual reality program. To experience this program at home, visit http://www.ItCanWait.com/VR.

It Can Wait is a national movement urging drivers to visit www.ItCanWait.com. They can pledge to keep their eyes on the road, not on their phone on the site. Then, they can share their pledge via Twitter (#ItCanWait) and Facebook. The campaign started by focusing on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel. Since its launch in 2010, it has:

Helped drive awareness of the dangers of texting while driving

Samsung, Bose and Google are supporting the tour. It’s an immersive experience, delivered through Samsung Gear VR, with premium sound from Bose QuietComfort® 25 Acoustic Noise Cancelling® Headphones.

It Can Wait is a national movement urging drivers to visit www.ItCanWait.com. They can pledge to keep their eyes on the road, not on their phone on the site. Then, they can share their pledge via Twitter (#ItCanWait) and Facebook. The campaign started by focusing on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel. Since its launch in 2010, it has:

  • Helped drive awareness of the dangers of texting while driving to about 90 percent for all audiences surveyed
  • Inspired more than 7 million pledges not to text and drive
  • Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in

the U.S. and 11 Latin American countries. In the U.S., our wireless network offers the nation’s strongest LTE signal and the most reliable 4G LTE network. We offer the best global wireless coverage*. And we help businesses worldwide serve their customers better with our mobility and secure cloud solutions.

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