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Cobb EMC Ranks Best Among Cooperative Communicators

June 12, 2015

Cobb EMC’s corporate communications and marketing teams win six national awards.

Cobb EMC’s corporate communications and marketing teams recently received recognition in the 2015 “Spotlight on Excellence” national awards program, organized by the Council of Rural Electric Communicators and the National Rural Electric Cooperative Association (NRECA).

Cobb EMC received two Gold Awards for categories including Best Wild Card for “Annual Meeting Stage Design” and Best Graphic Design for “Safetyopoly,” a game board design.  In addition, the cooperative won four Silver Awards for categories including Best Special Publication – Large for “Storm Safety Guide,” Best Annual Report to Members for “Cobb EMC’s 2014 Annual Report: Focus on the Horizon,” Best Event for “Annual Meeting” and Best Total Communication Program for “Cobb EMC: Bringing You Power.”

“The judges noted that electric cooperatives are being challenged to communicate to the people they serve in a 24/7 environment and in more ways than ever before,” observed James Bausell, Senior Vice President for Communications for NRECA. “Printed newsletters, news releases, websites, social media and videos, are important platforms to leverage and have become important than ever to keep members updated.”

The annual Spotlight awards competition recognizes the top-rated communication and marketing efforts by electric cooperatives and related organizations. Participants in the awards program competed with electric cooperatives of similar sizes in 16 categories. Electric marketing professionals and cooperative communicators submitted more than 780 entries in the Spotlight on Excellence program, now in its 27th year. Faculty members from the University of Missouri – Columbia, University of South Carolina and Ohio University Scripps-Howard School of Journalism judged the entries.

A special reception honored the award recipients during the Connect ‘15 Conference held in Minneapolis, Minnesota on May 12. Winning entries were displayed during the event.

The Council of Rural Electric Communicators was organized in 1982, and seeks to advance the recognition, education, and professionalism of electric cooperative communicators and their affiliated organizations. It is a volunteer association working on behalf of more than 4,000 electric cooperative communicators across the United States.

The National Rural Electric Cooperative Association, the service organization representing the national interests of cooperative electric utilities, coordinates the Council’s activities. Other national organizations supporting the work of the Council are the National Rural Utilities Cooperative Finance Corporation and Federated Rural Electric Insurance Exchange.

Cobb Electric Membership Corporation (Cobb EMC), a not-for-profit electric cooperative, safely delivers reliable electricity to more than 177,000 residential and commercial members in Cobb, Bartow, Cherokee, Fulton, and Paulding counties. For more information, visit cobbemc.com, or follow Cobb EMC on Facebook, Twitter or Pinterest.

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