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SBA and Yelp Team Up to Host Event on How Small Business Can Successfully Engage and Manage Online Reputation

March 21, 2014

In this day and age, an online review about a customer experience can spread like wildfire, and potentially tarnish the reputation of a business in mere seconds. The U.S. Small Business Administration, a federal organization dedicated to providing support to small businesses across the nation, is teaming up with Yelp to host an event to help Georgia small business owners successfully engage with online reviewers and manage their online reputation. The free, in-person event will take place on Wednesday, April 3 from 10 a.m. to 12 p.m. in the KSU Center at Kennesaw State University.

With the rise in popularity of customer reviews, it is becoming increasingly important for business owners to actively engage with customers to thwart potential threats, as well as connect with loyal and potential customers. The 90-minute event will include panel discussions featuring best practices for getting started with online reviews, tips on how to handle critical feedback and respond to reviews, and ways to generate more buzz by creating exciting promotions and monitoring customer leads. Additionally, the event will provide small business owners invaluable insights into how businesses can join the conversations that are happening about their business online.

The event will provide an informal networking opportunity with refreshments, and is provided at no cost to participants.

For more information, visit www.sba.gov/ga, or contact Patrice Dozier at 404-331-0100 ext. 411. Media interested in attending should email Mark Gibson at mark.gibson@sba.gov to register.

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