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Henry’s Louisiana Grill Rolls Out New Brand

September 28, 2012

Anyone who has visited Henry’s Louisiana Grill in Acworth knows they’re in for a treat. More often than not Chef Henry is greeting patrons with samples of his Creole specialties, Mardi Gras beads and a generous helping of Southern charm.

This month Henry regulars may have noticed something new about their well-loved restaurant. Chef Henry teamed up with 524 Creative, a full-service marketing firm located in Marietta, to update the restaurants brand concept.

The updated logo echoes Chef Henry Chandler’s famous custom of adorning his guests with the colorful necklaces at the door of the bustling and friendly establishment. The logo underscores the restaurant’s high-energy fun and passion for great food, shared with each and every guest. The new design uses the restaurant’s unique version of traditional Mardi Gras purple, green and gold and nods to Chef Henry’s Louisiana heritage with the fleur-de-lis. The traditional French symbol also represents the restaurant’s own longevity and well-established history, now in its 12th year.

Chef Henry Chandler says that after 12 years’ worth of growth and development, the restaurant wanted to refresh its look, without moving away from its roots. “With the new logo, we were looking for an improved symbol of our unique atmosphere- something that conveyed the warmth and excitement, as well as the particular offerings of our restaurant. We are making these changes so that the restaurant’s component pieces are more like us.”

The restaurant’s new website includes updated design and functionality for online menus, featuring the restaurant’s history and Chef Henry’s personal story.

April Wright, Principal of 524 Creative, says her company is proud of the component pieces of the project and their overall impact. “Everyone loves Henry’s because Chef Henry is full of life, the food is delicious, and the place has a down-to-earth, high energy atmosphere where everyone is welcome. Our goal was to update the elements of the brand so they are a true reflection of Henry’s unique market position, the only one of its kind, and the place it holds in the hearts of its guests, some of whom travel cross-country for a meal. The logo, photography, website, updated messaging, and signage bring all the brand elements in the line with who the restaurant is and on par with its phenomenal menu offerings.”

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