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Mopdog Creative + Strategy

June 25, 2012

                Mopdog Creative + Strategy was established in 1992 by William R. Musial. With the recent mark of its 20th anniversary this year, it is evident that Mopdog has grown to become one of the most highly competent marketing firms in Cobb County. Mopdog utilizes the diverse skill sets, hunger for knowledge, and passion for broadening expertise its employees possess in order to deliver creative, strategic solutions in conjunction with personalized service. Becoming partners with clientele, focusing on a strategic and innovative partnership environment, and actively practicing tenets of servant leadership in all interactions are key foundational values which define and distinguish Mopdog. These values, coupled with tangible, hands-on practices which involve incorporating creativity in every project, operational organization, reinventing client relationships, and placing an emphasis on growth markets such as health care, home care, and hospice care generate effective and efficient solutions to all marketing, advertising, and communication questions encountered by clients.

However, through all of the growth Mopdog has been privy to achieving in the past years, giving back to the community still remains near and dear to the heart of this company. Dealing with a struggling economy is an enormous drain on assets, resources, and profit, but Mopdog has been able to maintain growth while still donating time and resources to struggling, non-profit companies. The economy in this day and age forces many companies to cut budgets when it comes to marketing. Witnessing this unfortunate trend, Mopdog created basic tools and templates which clients could manage themselves at a lower cost. Creating packages that consist of user-friendly websites, email templates, and social media campaigns, non-profit companies now have the resources to manage their own marketing strategies. Not only does Mopdog provide this low cost service to companies in need, but they also implement other new strategies in order to maintain efficient and customized client services and low costs. Mopdog recognized a “cloud solution” and, consequently, applied the use of GoToMeeting, Skype, as well as other new mediums in order to enhance client relationships and save time and money.

 “Our goal is to seek out organizations that are in need of strategic and creative design services and to improve the quality of business in Cobb County,” said William Musial, President and founder of Mopdog.

                For 20 years, Mopdog has been providing creative services to local and national clients alike. Mopdog continually surpasses it own goals and exceeds its expectations, not to mention ours as well . Cobb Chamber is proud to honor Mopdog as one of the Top 25 Small Businesses of the Year for the sixth year in a row.

Business Profile:

                Owners: William R. Musial

                Year Established: 1992

                Location: Kennesaw

                Industry: Branding, Advertising, Marketing Communications & Strategy Services

                Number of Employees: 9 full-time; 4 part-time

                Percentage of Growth in 2011: 23%



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