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A Creative Services Firm: Innovative Marketing and Design

June 22, 2012

In 2007, Stephanie Wilson started Innovative Marketing and Design to provide businesses the opportunities to seek new ways to promote their product or service. The Smyrna-based company specializes in design, printing and promotional products, thereby taking the average marketing firm and consolidating it into a multi-tasking, aggressively creative machine. Establishing a personal relationship with clients, breaking down complex a project to its simplest form in order to amplify product performance, and creatively addressing client needs with tailor-made solutions are the aspects of Innovative Marketing and Design that place it in a league of its own. Innovative Marketing and Design is a business-to-business resource partner that not only comes up with new marketing strategies, but implements them in ways that other firms cannot. With the capabilities of being able to print small items like business cards to printing large-run brochures and booklets, as well as customized services and products, this firm is able to continuously adapt to offer incredible value while surviving the volatile needs of the market.

This ability to adapt and employ creative problem-solving sustained Innovative Marketing and Design during the current economic downturn. No banks were willing to lend money when Innovative Marketing and Design realized that client feedback suggested they needed to offer a wider range of services, which could only be done by purchasing printing presses and staff design professionals. However, the resilience behind this firm drove it to take matters into their own hands to keep it afloat which consequently led them to sell furniture, jewelry, and invest and purchase shares of partnerships in re-distribution printers and in print shops requiring capital and inbound sales.  

“Innovative Marketing and Design became a success story—experiencing more than 50 percent growth in 2010—due to our printing and design capabilities. While the print business is pretty cut throat and low margin, it is what saved us from folding,” said Stephanie Wilson, president of Innovative Marketing and Design.

In addition to this critical drive to survive the economy by producing highly performing custom products, Innovative Marketing and Design contributes to the community not only by establishing lasting and caring relationships with their clients but also by getting involved in numerous professional community organizations and creating a campaign to promote buying and selling locally.    

Innovative Marketing and Design exemplifies its name by offering a wide variety of services for their clients. The Cobb Chamber is proud to honor them as one of 2012’s Top 25 Small Businesses of the year.

Business Profile:

            Owners: Stephanie Kampel Wilson

            Year Established: 2007

            Location: Smyrna

            Industry: Marketing and Printing

            Number of Employees: 4 full-time; 2 part-time

            Percentage of Growth in 2011: 33%

            Website: www.innovativemarketinganddesign.com

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