Skip to content

Georgia Aquarium Recognized for its Marketing Campaign

October 18, 2011

The Georgia Aquarium  won an award for its marketing from the Association of Zoos and Aquariums.

The award recognized the aquarium’s “Where Imaginations Go to Play” campaign, which sought to rebrand the aquarium as a place that inspires imagination and fun in children and everyone who is a “child at heart.” The campaign used a new brand look onsite at the aquarium thatcarried throughout all advertising. The campaign focused on new and returning animals, new experiences and new activities.

This article originally appeared in the Atlanta Business Chronicle.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: