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AJC Media Solutions Launches New Self-Served Advertising

September 18, 2009

ajc media solutions logo2AJC Media Solutions just launched a self-service advertising solution designed to help small- and medium-sized businesses easily reach customers in the Atlanta market through online display advertising. The new platform available on ajc.com is powered by Seattle-based AdReady, and will extend the multi-media company’s reach to a new segment of advertisers.

The new self-service tool is not only affordable, but also flexible and easy to use, allowing advertisers to:
• Target a campaign to a desired metro Atlanta geography • Create their own custom display ads with easy-to-use templates
• Plan individual campaigns within a specific budget
• Easily reach a loyal and engaged audience
• Track, manage and fine-tune campaigns online

The advertising platform allows users to choose from a wide selection of customizable ad templates and build campaigns starting at just $350 for a week.  “This self-service tool will now allow small- to medium-sized advertisers to use the powerful targeting technologies of ajc.com in efficient ways,” said VP, Digital Media Cox Newspapers, Leon Levitt. Levitt continued, “ajc.com delivers a larger audience than any other local media Web site, and now small- to medium-sized businesses can capitalize by segmenting that audience in ways that best fit their business needs.”

The first phase of this advertising platform, will enable advertisers to build and buy online display ads on any of the AJC’s host of Web sites, such as ajc.com and accessAtlanta.com. Later this year, this self-service tool will extend to other parts of the AJC portfolio such as print and direct mail. Accompanying the launch is a marketing campaign that will utilize Search Engine Marketing (SEM), online display ads, direct mail and targeted e-marketing campaigns to reach these businesses. “We’re excited to be helping the AJC broaden their base of customers by offering an online display advertising service specifically optimized for small- to medium-sized businesses. Advertisers will be surprised to learn that, like search advertising, AJC’s self-service solution is very easy and cost-effective. They can quickly build a branded banner ad, place it in front of target customers and measure success with performance reports.” said Aaron Finn, president and CEO, AdReady.

Launched earlier this year, AJC Media Solutions was created to deliver the AJC’s advertising and marketing capabilities to advertisers. To learn more about advertising opportunities with AJC Media Solutions, including this self-service tool, you can visit YourAudienceDelivered.com.

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