Cobb Nonprofit Aligns Name, Brand with Ongoing Mission
YWCA of Northwest Georgia announced it has changed its name to liveSAFE Resources. The new name reflects the nonprofit’s mission to provide safety and healing to those impacted by domestic violence, sexual assault and elder abuse.
On Tuesday, January 17, the organization celebrated and revealed its new name, logo and brand to donors, community partners and supporters. While the name “Young Women’s Christian Association of Northwest Georgia” served the organization well in the past, challenges arose because the name did not reflect its evolved mission. There was a lingering perception that the organization offered a gym or community pool, and implied it only served young Christian women, when in fact the organization serves anyone impacted by domestic violence, sexual assault and elder abuse.
In 2015, in order to bridge the gap between the organization’s name and mission, the board of directors made the decision to change the name. Following a successful $7.2 million capital campaign to renovate its main location and emergency shelter, the name change represented the natural last step in solidifying the organization’s mission to the community.
“There are many reasons why we changed our name, but the most important is to make it easier for those who need us to find us,” said Holly Tuchman, CEO/Executive Director of liveSAFE Resources. “If that saves one life, it will have been worth it.”
After a thorough RFP evaluation, 524 Creative of Marietta was selected to lead the process of researching and recommending the new name, as well as developing the new brand. After extensive research and interviews with key stakeholders, 524 Creative presented several name options, from which liveSAFE Resources was chosen.
“The board of directors and staff leadership selected liveSAFE Resources because it best reflects our mission, to help victims and survivors to live safe,” added Tuchman. “It’s flexibility also accommodates the future growth of our services and programs and is more inclusive of everyone we serve, regardless of gender, religion, race, age or sexual orientation.”
As part of the name change, the organization adopted a new logo inspired by an origami peace dove that reflects the transformation of clients through their individual healing process. liveSAFE Resources also launched a new website (www.liveSAFEresources.org) and has introduced new outdoor signage, corporate identity pieces and new collateral. Other than the name/brand change and its disaffiliation from the YWCA, the organization is not changing in any way. The staff, leadership team, board of directors, programs, services and events will remain exactly the same.
“Our community has supported the YWCA of Northwest Georgia for the last 100 years. It is our hope they will embrace and support liveSAFE Resources the same way as we embark on our next 100-year journey with a vision of creating a community free from domestic violence, sexual assault and elder abuse,” said Jim Kellogg, liveSAFE Resources Board President.
About liveSAFE Resources
Founded in 1917, liveSAFE Resources (formerly the YWCA of Northwest Georgia) is committed to providing safety and healing to those impacted by domestic violence, sexual assault and elder abuse within our community. By providing an emergency shelter, transitional housing, counseling, legal advocacy, a 24-hour crisis line and many other services, we empower those we serve to rebuild their lives. By raising awareness and fostering support, liveSAFE Resources is dedicated to building a community free from domestic violence, sexual assault and elder abuse.
For details on liveSAFE Resources programs and services or how to be part of the solution, please contact 770-427-2902 or visit www.liveSAFEresources.org. To reach the 24-hour crisis line, call 770-427-3390.
Dr. Mark Kovacs, the Director of the LIFE Sport Science Institute (LSSI) and Associate Professor in the Department of Sport Health Science at Life University (LIFE) presented on the Latest Technologies To Improve Recovery, Nutrition and Sleep for Elite Level Soccer at the 2017 Major League Soccer (MLS) Medical Symposium during the 2017 MLS Player Combine. The Hospital for Special Surgery (HSS) hosted the 2017 MLS Medical Symposium in Los Angeles alongside the 2016 MLS Player Combine. This is one of the top annual events in the U.S. for individuals who work in elite soccer, and specifically with MLS teams throughout the country.
“This was an outstanding event that brings together the top minds working in professional soccer in the United States,” says Dr. Kovacs. “It was a privilege to present alongside The Chief Medical Officers for U.S. Soccer and the MLS, and to present to the MLS healthcare staffs (chiropractors, athletic trainers, physical therapists, strength coaches and medical doctors) who work with the various MLS teams throughout the country.”
The purpose of the symposium was to provide medical teams with guidance on the identification, prevention and treatment of injuries and illnesses common to the soccer athlete. The team approach was emphasized, using case presentations; injury updates of current recommendations; and methods for return to sport in common areas affecting the soccer population. Emphasis was also placed on the medical care of athletes, with attention to concussion management as well as recovery and nutrition.
Dr. Kovacs presented information based around his work over the past few years in soccer, which involved work with the National Collegiate Athletic Association (NCAA) and also work he has done with national teams leading into the 2014 World Cup in Brazil and soccer teams in the English Premier League and La Liga (Spanish League). Some of the information covered is also from Dr. Kovacs’s two unique graduated classes he teaches at Life University titled “Technology in Sport” and “Recovery in Sport” which provides students with the latest information about technologies and recovery research to help improve sports performance and the reduction of overuse injuries.
“The ability to share the information is one aspect of the symposium, but an even greater privilege is to be able to bring back to the LIFE campus the latest information in these areas and build upon the applied research and education we are performing at the LSSI and also add to the curriculum that is being taught to the students that we mentor here in the undergraduate and graduate programs in Sport Health Science,” remarks Dr. Kovacs. “It also provides great contacts for students who may have an interest in working in soccer in different areas of health care, performance and injury prevention.”
For anyone interested in more information on the Sport Health Science Department and the degrees offered at Life University, visit LIFE.edu/Academics or call 800.543.3202.
About Life University
Founded in Marietta, Georgia in 1974, Life University is a health sciences institution most known for its chiropractic program, the largest single campus chiropractic program in the world. Life University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, master’s, and Doctor of Chiropractic degrees, and also has programmatic accreditation through the Council on Chiropractic Education (CCE), the Accreditation Council for Education in Nutrition and Dietetics (ACEND) and the Commission on Accreditation of Athletic Training Education (CAATE). The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on a vitalistic philosophy.
The Cobb Chamber has named Trey Sanders, Regional President of Brasfield & Gorrie, as its 2018 Chairman of the Board.
Sanders succeeds Gary Bottoms, President of The Bottoms Group, and a Principal of TBX Benefit Partners, a subsidiary of The Bottoms Group, who is currently serving as Chairman of the Board. Sanders will start his term as Chairman in January 2018.
“The Cobb Chamber is excited to work under Trey’s leadership. Brasfield & Gorrie is the largest general contractor in the Southeast and has been an engaged member of our Chamber for 30 years. Our region has benefitted from their projects, including SunTrust Park, the College Football Hall of Fame and the Chick-fil-A Fan Experience, the Georgia Aquarium, and WellStar Paulding Hospital,” said David Connell, President and CEO of the Cobb Chamber. “Trey has exhibited his commitment to Cobb’s business community through his leadership roles at the Chamber.”
Sanders has been involved in the Cobb Chamber for 7 years. In that time he has been a Chairman’s Club member and he has served on the Board of Directors Executive Committee and as the Team CEO for the Brasfield & Gorrie Membership Campaign Team since 2015.
As Regional President, Sanders is responsible for the operations of the Healthcare and Senior Living market sectors in Brasfield & Gorrie’s Atlanta office, and the Commercial and Medical market sectors in the company’s Raleigh and Charlotte, North Carolina offices. He leads efforts in client development and service and oversees project operations in these markets. Sanders is also a member of Brasfield & Gorrie’s Corporate Strategic Planning team.
Sanders graduated from Auburn University with a Bachelor of Science in Building Science. He and his family are active members of Mt. Bethel UMC in Marietta, and he has formerly served as an Administrative Council Member at Large. Sanders is married to Amy and together they have three daughters: Cameron, Emily, and Lucy.
About the Cobb Chamber
As one of the most influential business advocacy organizations in Georgia, the Cobb Chamber is dedicated to bringing the community and its leaders together to create jobs and strengthen the economy and quality of life so businesses and the community can achieve more. The Chamber achieves this by creating jobs and driving economic development; strengthening the community and the region; growing member businesses and nurturing leadership; and connecting businesses, government and the community.
With the opening of SunTrust Park, the Atlanta Braves will unveil several tributes throughout the ballpark to team icon and baseball legend Hank Aaron. The displays will pay homage to the many facets of Aaron’s storied career, and include a bronze statue, baseball bat sculpture and a terrace featuring his 715th home run bat and ball.
“Hank Aaron is one of the preeminent figures of all time not only in sport, but in history, and this organization is constantly humbled by the opportunity to call him one of our own,” said Braves Chairman and CEO Terry McGuirk. “In constructing SunTrust Park, it was a priority from the beginning to incorporate Hank’s legacy in a way that not only allowed fans to celebrate their idol, but also did justice to his unparalleled accomplishments.”
At the heart of these tributes will be a new statue of Aaron created by world-renowned artist and Atlanta-based Ross Rossin. Fittingly, the statue will show the moment of impact between bat and ball on Aaron’s record-breaking 715th home run. The statue will be the third work of art Rossin has created with Aaron as the subject, having previously completed a portrait of him which is in the Permanent Collection of The Smithsonian’s National Portrait Gallery, Washington DC and another portrait that was commissioned by the Hank Aaron Foundation and is intended to go to the National Baseball Hall of Fame in Copperstown, NY.
Adjacent to the statue will live a sculpture featuring 755 baseball bats, with each bat signifying the home run date and location, in honor of Aaron’s career home runs.
The Hank Aaron Terrace, open to the public and located on the upper left field level, will be home to the bat and ball Aaron used for his 715th home run. In addition, the terrace will be decorated with 715 bat knobs, each inscribed with the date, homer count and opponent recognizing all 715 of the home run king’s tallies. The terrace will be complete with an inside bar and outdoor seating, giving fans the chance to watch the action on the field in the company of these historic items.
Lastly, fans will never be far from a tribute to Aaron, as each end seat filigree on every row throughout SunTrust Park will display his infamous swing silhouette.
For more information on SunTrust Park, visit http://www.Braves.com/suntrustpark.
About SunTrust Park and The Battery Atlanta
SunTrust Park, the new 41,000-seat home of the Atlanta Braves, is being developed by the organization in partnership with the Cobb-Marietta Coliseum and Exhibit Hall Authority and will be completed by Opening Day 2017. Located in Atlanta at the intersection of I-75 and I-285 in the bustling Cumberland area, SunTrust Park will flow directly into The Battery Atlanta, a 1.5 million square foot mixed-use development, featuring boutique shopping, chef-driven restaurants, an Omni Hotel, The Coca-Cola Roxy Theatre, 550 residences and One Ballpark Center, Comcast’s regional office headquarters. Powered by Comcast’s all-fiber network and delivering multi-terabit capabilities, SunTrust Park and The Battery Atlanta will have the highest-capacity network serving any stadium and mixed-use development in the nation. The Battery Atlanta is being privately developed by the Braves along with retail partner Fuqua Development, office developer Pope & Land Enterprises and Pollack Shores Real Estate. Visitors can get a sneak peek of SunTrust Park and The Battery Atlanta at http://www.braves.com/SunTrustPark or http://www.batteryatl.com.
German trade show giant, Messe Frankfurt Exhibition GmbH, together with its North American subsidiary Messe Frankfurt Inc. based in Atlanta, Georgia, also known as Messe Frankfurt North America is celebrating its 25th anniversary. As the sole subsidiary in North America, the US based regional office has upheld the standards and traditions that continue to carry and spread the Messe Frankfurt name.
“We are proud to have served the North American market for many years, but to be celebrating a 25 year milestone with a US based regional office is an honor and we hope to continue to bring value to the Exhibition and Events industry while continuing to serve US, Canadian and Mexican exporters and buyers that attend our events overseas,” commented Dennis Smith, President and CEO of Messe Frankfurt North America. ”We cannot achieve such a successful milestone without the commitment and duty of our talented staff in Atlanta, Mexico City and Alberta, strategic partners, industry association supporters and association partners, government agencies, local convention and visitor bureaus, event vendors and the many venues that we operate from in the US, Canada and Mexico”.
Messe Frankfurt North America currently organizes 10 trade shows in the US, Canada and Mexico. Texworld USA, International Apparel Sourcing Show, Home Textiles Sourcing Expo and Boulevard Pret-a-sale are all held at the Jacob K. Javits Convention Center in New York. The Centro Citibanamex in Mexico City are the hosts for INA PAACE Automechanika Mexico City. NACE Automechanika Chicago is held at McCormick Place in Chicago and Texprocess Americas together with Techtextil North America are held at the Georgia World Congress Center in Atlanta. Waste & Recycling Expo Canada and Municpal Equipment Expo Canada rotate between the International Center in Toronto and the Palais des Congres in Montreal in alternating years. All of the venues listed above have contributed to the success of Messe Frankfurt North America’s shows by providing outstanding support and service not only to the organizer’s staff, but also to the exhibitors and attendees of the shows.
“30 years ago, Messe Frankfurt began organizing trade shows outside Germany. With 30 subsidiaries now to our name, we are one of the top international players in the event business. And Messe Frankfurt North America has been representing both the tradition and the success of the company and its customers in exemplary fashion for 25 years. This not only applies for our trade shows on the North American continent but also for thousands of American customers whom Messe Frankfurt North America helps every year to tap into international markets at 138 trade shows around the globe”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
“We have a highly motivated, efficient and very likeable team here in Atlanta – with superb expertise in organizing both trade shows and marketing activities offline and online. I have seen this for myself, having met many of the team in person. And I am proud that our hard work over the past 25 years has enabled us to establish a good position on the US market. This does not mean that we intend to rest on our laurels – quite the opposite, in fact: our position as the world’s highest-grossing trade show organizer with its own exhibition grounds is an impetus for further outstanding performance. I have the utmost faith in this and would like to thank you all for your sterling work to date. Let us look to the future with confidence.”
The continued success and future of Messe Frankfurt North America would not be possible without the unwaivering support of the exhibitors and attendees of the trade shows and events, the cities and venues the shows are hosted in and the 100+ industry associations, government agencies and various organizations.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around
€648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2015, Messe Frankfurt organised a total of 133 trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres.The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: http://www.messefrankfurt.com
The Austell location of PetSmart and its pet-loving customers know that animals have calming effects, even when they’re toys. The pet supply emporium teamed up with Metro Atlanta Ambulance Service to deliver smile-inducing stuffed animals to children in the pediatric emergency department at WellStar Cobb Hospital this holiday season.
Devan Seabaugh, vice president of Metro Atlanta Ambulance Service said, “We keep stuffed animals in our ambulances and give them to kids experiencing anxiety during an emergency. The stuffed animal is a friendly distraction that calms them and lets them know we are there to help. We work closely with WellStar and wanted to give the team at WellStar Cobb Hospital a chance to connect with patients this way too.”
In the past few months, PetSmart’s customers bought stuffed kittens and pups at the store’s checkout and donated them right back to the store. With the help of MetroAtlanta Ambulance Service, PetSmart delivered 200 to WellStar Cobb Hospital to help calm kids and seniors in the stressful moments following an emergency.
“We’re passionate about giving our pets the best of everything and our pets want their pet parents to have the best care when they need it too!” said Josh McGrew, assistant store leader for PetSmart in Austell. “We’re so happy to help bring a little comfort to patients while they’re getting the care they need in the ambulance and the Emergency Department. Giving back to our local community through our annual donation program has been an honor. ”
WellStar Health System sees more patients in its Emergency Departments than any other health system in Georgia and Cobb Hospital one of the busiest in the state. At Cobb, patients receive world-class emergency care through the comprehensive, child-focused Pediatric Emergency Department.
“Pet people are compassionate people, and we’re so thankful for their generosity!” said Amy Carrier, president of WellStar Cobb Hospital. “When we can help people –and especially kids – feel more comfortable in the medical setting, they’re more relaxed during examinations, testing and treatment. Our team is so grateful for the chance to work with first responders like MetroAtlanta Ambulance Service every day and we’re incredibly appreciative of the people at PetSmart and their customers – people who care and want to help however they can.”
Tropical Smoothie Café, the nation’s largest smoothie café fast casual restaurant concept, announced its first restaurant in Cobb County, Georgia will open today, Wednesday, December 21st. Located off of Chastain Road adjacent to Kennesaw State University, the new Tropical Smoothie Café is locally owned and operated by Meritage Restaurant Group, a family business formed by Cobb County natives Chris & Debbie Pike, Meghan Cook & Taylor Pike. The café will celebrate the opening with 99-cent smoothies all day (limit one per person).
“We’re thrilled to be opening Cobb’s first Tropical Smoothie Café,” said Chris Pike. “The demand for healthier food and smoothies is growing and we are pleased to offer the Kennesaw community our fresh, made-to-order menu.”
Tropical Smoothie Café promotes a healthier lifestyle by offering real-fruit smoothies, wraps, sandwiches, flatbreads, and salads including signature items such as the Chipotle Chicken Club flatbread, Buffalo Chicken wrap and Island Green Smoothie, which features spinach, kale, mango, pineapple and banana. The Kennesaw café will be a part of a national chain with more than 500 locations nationwide and will initially open with 25 new employees.
Meritage Restaurant Group was founded to create opportunities for employees, enhance guests’ experiences, and serve local communities. The Kennesaw café is the first location to open and the group plans to open 9 more cafés in Cobb and Cherokee Counties.
Tropical Smoothie Café in Kennesaw, located at 777 Townpark Lane, is open daily from 7am – 9pm. For more information, visit tropicalsmoothiecafe.com or call 678-460-7711. Follow Tropical Smoothie Café Kennesaw on Facebook for the latest news and promotions.
About Tropical Smoothie Café
Founded in 1997, Tropical Smoothie Café is a fast-casual restaurant concept inspiring healthy lifestyles across the country, with more than 530 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Café serves smoothies, salads, wraps, sandwiches, and flatbreads. All chicken is “antibiotic-free”. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur’s 2015 Franchise 500, 2015 Fast Casual Top 100 Movers and Shakers and Nation’s Restaurant News’ 2015 Top 200.